根據匈牙利媒體本（105）年5月2日報導（詳如附件1），根據匈牙利國家統計局資料，匈牙利2015年電子商務及物流運送等營業額為2,292億福林（以歐元兌福林300計，約7.64億歐元），為近5年來最高。
二、根據匈牙利國家統計局資料統計資料：
(一)匈國電子商務由16至75歲消費者中，具經常線上消費習慣，女性占21%，男性占25%。目前，匈國線上交易人口占總人口，比率為13%，仍低於歐盟國家平均值43%。約87%匈國人仍未接觸過線上交易，其中24%因不願意分期付款或無信用卡，而不嘗試網路購物，23%則是無法配合貨運時間收貨，另29%則因無法信任線上消費商品品質或售後服務等，22%則因無電子載具等相關產品，無法線上消費。
(二)根據該統計資料，目前匈國僅有11%公司提供消費者線上銷費後，追蹤貨品派送情形等服務。業者已建構公司網業者僅25%提供線上消費服務，且這些提供線上服務公司56%為服務業。
三、另匈牙利媒體本年6月14日報導（詳如附件2）：
(一)根據eNet Internet Research公司調查報告，匈牙利2015年電子商務淨營業額為3,190億福林（以歐元兌福林300計，逾10億歐元），成長率為4.1%。
(二)近年來匈牙利電子商務蓬勃發展，2015年總消費每25福林就有1福林為線上消費，占總消費金額4%，平均每筆消費金額11,400福林，相對於2014年10,000福林，成長14%。
(三)匈國消費者者偏好現金交易，即便是線上訂購，可使用線上刷卡、轉帳或帳戶直接扣款等其他線上支付方式，匈國消費者仍偏好到貨付款。
(四)84%匈國網路使用者在匈國本土網站消費，35%同時也會在國外網站消費。2015年線上消費人數成長4%，在國外網站消費成長率為14%。未來3年匈國電子商務將持續成長，同時利用行動載具消費的人數也會同步增加。(資料來源：
駐匈牙利代表處經濟組，2016/07/20)
附件1：
KSH: Hungary’s e-commerce revenue reaches HUF 229.2 bln in 2015
Monday, May 2, 2016
Revenue generated by e-commerce sales and package delivery services in Hungary
reached 229.2 bln in 2015, almost five times the revenue recorded just
five years prior,in 2010, according to the Central Statistical Office (KSH),
Hungarian news agencyMTI reported today.
While e-commerce sales have been growing exponentially in the past few
years, with
21% of women and 25% of men between the age of 16 and 75 regularly buying
products online, Hungary is still behind the rest of the European Union,
where 43% of
the population engages in online shopping, MTI said, citing the KSH report.
There is a general distrust towards “invisible stores”, according to KSH.
Some 87% of
people who have never shopped online said they were “hesitant” about
purchasing
goods through webshops. About 24% of consumers who do not engage in online
shopping said this was due to their lack of access to a debit or credit
card, while 23%
said it was because they had trouble receiving packages or coordinating
delivery times.
Roughly a third of hesitant online shoppers said they do not trust
warranties and
promises made by online payment services and sellers, while 22% said they
lacked
the digital skills to make an online purchase.
Only 11% of companies with their own website offered the option of
tracking an
online order to the customer after it was dispatched. Of the companies
that operate
their own website, a quarter offered an online shopping option; 56% of
these were in
the business of providing accommodation services, KSH added.
網址：
http://bbj.hu/economy/ksh-hungarys-e-commerce-revenue-reaches-huf-2292-bln-in-2015_115422
附件2：
Hungarian e-commerce turnover grows further in 2015 June 14, 2016
The net turnover of Hungaryʼs online retail trade volume reached HUF 319
billion in 2015,
reaching 4.1% of total retail turnover, according to research by eNet
Internet Research Co. published
yesterday.
For the past few years the online retail trade sector has been on a
dynamic rise, the research group said.
The group noted that one in every 25 forints was spent online over the
last year.
The e-commerce sector, which is often referred to as “e-tail sector” saw
the continuation of trends of the previous years. The volume of net trade was
up 17% last year, as compared to the previous year, while the share of the
e-tail sector within overall retail trade rose by 0.4 of a percentage point
last year. In addition, the average cart size increased to a record HUF 11,400
in 2015 as compared to HUF 10,000 in
2014, eNet said.
Despite shopping online, Hungarians still seem to prefer paying for goods
in cash. Purchasing the ordered items in cash upon arrival is still the most
preferred option by Hungarians when ordering from web stores, eNet said,
despite the fact that many online shops provide the option to pay by bank card,
bank transfers or other online payment systems.
Shipping by courier (42%) is still the most preferred option by Hungarians
in collecting the goods ordered, followed by personally collecting them in a
physical store.
Out of the participants in eNetʼs research, approximately 84% of regular
internet users purchased goods from domestic webshops, while 35% said they also
used foreign online stores. The number of online shoppers increased by 4% in
2015, while the number of customers using foreign webshops rose by 14%,the
research adds.
Hungarian e-traders still expect more online customers and transactions in
the next three years, as well as an increased share of purchases initiated with
mobile devices. Even though the growth of online retail trade has slowed
somewhat compared to 2014, this is mostly attributable to an increase in the
base figures, eNet says.
The survey was conducted by eNET in May 2016 by interviewing Hungarian web
stores. Services sold online were not included.
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