(一)根據eNet Internet Research公司調查報告，匈牙利2015年電子商務淨營業額為3,190億福林（以歐元兌福林300計，逾10億歐元），成長率為4.1%。
KSH: Hungary’s e-commerce revenue reaches HUF 229.2 bln in 2015
Monday, May 2, 2016
Revenue generated by e-commerce sales and package delivery services in Hungary
reached 229.2 bln in 2015, almost five times the revenue recorded just five years prior,in 2010, according to the Central Statistical Office (KSH), Hungarian news agencyMTI reported today.
While e-commerce sales have been growing exponentially in the past few years, with
21% of women and 25% of men between the age of 16 and 75 regularly buying
products online, Hungary is still behind the rest of the European Union, where 43% of
the population engages in online shopping, MTI said, citing the KSH report.
There is a general distrust towards “invisible stores”, according to KSH. Some 87% of
people who have never shopped online said they were “hesitant” about purchasing
goods through webshops. About 24% of consumers who do not engage in online
shopping said this was due to their lack of access to a debit or credit card, while 23%
said it was because they had trouble receiving packages or coordinating delivery times.
Roughly a third of hesitant online shoppers said they do not trust warranties and
promises made by online payment services and sellers, while 22% said they lacked
the digital skills to make an online purchase.
Only 11% of companies with their own website offered the option of tracking an
online order to the customer after it was dispatched. Of the companies that operate
their own website, a quarter offered an online shopping option; 56% of these were in
the business of providing accommodation services, KSH added.
Hungarian e-commerce turnover grows further in 2015 June 14, 2016
The net turnover of Hungaryʼs online retail trade volume reached HUF 319 billion in 2015,
reaching 4.1% of total retail turnover, according to research by eNet Internet Research Co. published
For the past few years the online retail trade sector has been on a dynamic rise, the research group said.
The group noted that one in every 25 forints was spent online over the last year.
The e-commerce sector, which is often referred to as “e-tail sector” saw the continuation of trends of the previous years. The volume of net trade was up 17% last year, as compared to the previous year, while the share of the e-tail sector within overall retail trade rose by 0.4 of a percentage point last year. In addition, the average cart size increased to a record HUF 11,400 in 2015 as compared to HUF 10,000 in
2014, eNet said.
Despite shopping online, Hungarians still seem to prefer paying for goods in cash. Purchasing the ordered items in cash upon arrival is still the most preferred option by Hungarians when ordering from web stores, eNet said, despite the fact that many online shops provide the option to pay by bank card, bank transfers or other online payment systems.
Shipping by courier (42%) is still the most preferred option by Hungarians in collecting the goods ordered, followed by personally collecting them in a physical store.
Out of the participants in eNetʼs research, approximately 84% of regular internet users purchased goods from domestic webshops, while 35% said they also used foreign online stores. The number of online shoppers increased by 4% in 2015, while the number of customers using foreign webshops rose by 14%,the research adds.
Hungarian e-traders still expect more online customers and transactions in the next three years, as well as an increased share of purchases initiated with mobile devices. Even though the growth of online retail trade has slowed somewhat compared to 2014, this is mostly attributable to an increase in the base figures, eNet says.
The survey was conducted by eNET in May 2016 by interviewing Hungarian web stores. Services sold online were not included.